Consumer Attitudes Towards and Experinces With Airline Companies

This thesis is composed of the following chapters.

Chapter 1 includes the introduction stating the importance of branding, benchmarking offline and online branding in brief, giving top 10 offline brands and top 10 future online brands.

Chapter 2 reviews the literature on brand, branding and brand management concepts.

Chapter 3 introduces the research methodology and the hypotheses of the study.

Chapter 4 includes the descriptive statistics and multivariate analyses, and the findings with the results of the analyses.

And finally chapter 5 includes the conclusion and interpretation of the study.